IBM has unveiled the latest update to its social enterprise networking tool Connections.
Unveiled on Wednesday, the fourth version of the platform is heavily focused on mobile devices with support for Android, Windows Phone and BlackBerry all now available.
Ed Brill, IBM's director of social business, told V3 that this was in response to the growing use of mobile devices by workers that are enabling them to work from any location.
"The traditional boundaries of where employees are located has changed now and mobile is letting them work from anywhere, at anytime, so we are making sure they can access and run the application on their device," he said.
Brill also explained that IBM has had more capabilities for staff within organisations to quickly and easily gain access to information being shared by workers.
"This release is all about making information easier to see and share, so community managers can see what topics are trending in the organisation, what ideas are taking off and push material to other relevant workers," he said.
"We've also included an Open Social protocol that allows other applications to be embedded in the activity stream, such as an SAP workflow, so staff can always access information from within the tool."
IBM's move comes as numerous other firms look to bring these sorts of services to market as enterprise seek to gain an advantage from social tools in a business context, such as Salesforce, SAS and Microsoft with its purchase of Yammer.
However, Brill said he believes IBM will secure a strong position at the head of the market both due to types of capabilities it and the in-house experience it has in this market.
"We can keep competitors at bay because we have the human knowledge and consulting tools to help businesses get the most of our tools, rather than just them installing it and thinking that's it."
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