Amazon is finally bringing its Kindle Fire tablets to the UK having delayed the rollout of its customised Android devices in the country for over a year.
Amazon chief executive Jeff Bezos confirmed that the company will start selling its Kindle Fire and Kindle Fire HD devices to UK consumers by 25 October.
The 7in Kindle Fire HD tablet will be priced at £159 for the 16GB version and £199 for the 32GB version while the Kindle Fire tablet will retail for £129 for an 8GB, Wi-Fi only model.
"We are thrilled to make it available to our customers in the UK for the first time ever."
The company also revealed that its updated low-end Kindle ebook reader will cost £69, a direct translation from the US edition pricing.
However, the firm did not post its 8.9in model Kindle Fire HD tablet on its online storefront in the UK, suggesting it does not plan to bring it to the UK at present.
Amazon will be hoping the devices enable it to fight back against rivals in the tablet market, notably Google which has ramped up its fight for market share with the Nexus 7, unveiled early this year.
The first models of Amazon's Kindle Fire proved a hit with US consumers when first launched. But competition in the tablet space has intensified even since then, so it remains to be seen whether the new models can replicate the buzz generated by its predecessor.
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