OSLO: Cisco has hinted at a series of major product overhauls for its collaboration group products in 2013 as it continues to push this area of its business.
Speaking at the firm's research and development centre in Norway, Jonas Rinde, the head of user experience and design for Cisco's collaboration group, said that the updates would apply to a raft of the firm's tools to create a more streamlined set of offerings.
"We'll be bringing the consistency from our TelePresence services into the collaboration group as a whole, so there will be consistency across the whole portfolio including IP phones, our cloud services, Webex and Jabber," he said.
"This will give all products the look and feel of the same brand, as some still look a little like Tandberg products."
Cisco acquired Tandberg in 2010 for $3.4bn and since then has been slowly assimilating the brand into Cisco as a whole as customers understand the integration of the two firm's technologies.
The firm may also be set to launch more large screen systems, after a comment from Hallgrim Sagen, an industrial designer for user interaction, relating to the growth of these systems among offices.
"Larger displays are becoming more available as prices go down. You don't see projectors in meeting rooms because larger screen systems are filling that need, and this is an interesting trend to observe," he said.
The growth and sale of collaboration technologies is one of the five main product areas Cisco has committed to focusing on in order to re-establish its position in the enterprise market, after several years of fluctuating financial performances.
Critics have argued that Cisco's lack of clarity over its strategy was to blame for its mixed performance, citing deals like its purchase of the Flip camera brand, which it subsequently ditched in order to demonstrate its recommitment to pure business offerings.
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