Technology and electronics firms comprise four of the five most often-discussed companies on social media, according to researchers.
A report from research firms PQ Media and uberVu found that Apple, Google, Amazon and Samsung claimed the second through fifth places on the inaugural Leading Social Brands Report.
The index, which tracks social media impressions and mentions to measure the level of conversation on social platforms, found that 'consumer technology' was the most popular topic amongst users, generating 2.6 billion monthly impressions.
Other popular topics among users included beverages, restaurants and automakers, as well as retail and financial services.
Coke was by far the most popular brand to discuss online, generating some 1.48 billion impressions on its own. Apple measured a distant second with 761 million mentions, followed by Google with 606 million.
Researchers estimate that Apple's impressions were split at 28 percent in the US and 72 percent from the rest of the world.
Apple has generated no shortage of conversation within the IT and electronics industry this year. Much of the year has been spent speculating on the details of the next iPhone model as well as a smaller iPad, both of which are slated to arrive on the market by this Fall.
The company has translated that buzz into market clout. Analysts recently estimated Apple's total value at upwards of $623bn, making the company the wealthiest entity ever to be publicly traded and eclipsing Microsoft's 1999 high water mark of $620bn.
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