Amazon has scheduled a 6 September press conference, where it is expected to launch the next version of its Fire tablet.
The internet retailer is mum on the exact details of the event, but widespread reports point to a Kindle Fire 2 announcement. If Amazon does announce its latest tablet at the event it will face stiff competition in the moderately priced tablet market.
Rumours have stated for the better part of a year that the next Kindle will sport a 10in display to combat the larger iPad. The bigger Kindle 2 would be released along with a traditional 7in display version.
If speculation holds out the new Kindle will drop just days before the much-anticipated Apple press event on 12 September. It's been rumoured Apple will unveil the much-hyped iPhone 5 at its event.
Amazon's rumoured announcement will come on the heels of the biggest month in tablet sales history.
According to ABI Research, tablets set a new sales record for the April to June quarter. The research firm reported that overall media tablet sales hit 25 million units in the quarter.
Those sale figures would have accounted for a 77 per cent year-over-year (YOY) growth for the market.
"New vendors and products are entering the fray during the second half of the year, including tablets from Google and Microsoft," ABI Research said in its findings.
"ABI Research expects the new products to impact shares – both positively from Google Nexus 7 and negatively from Microsoft's Surface tablets – of Google's Android OS, used on most tablet models."
According to ABI, Amazon currently holds the third spot in tablet sales. The Kindle maker placed behind both Samsung and Apple for the quarter.
The original Kindle was released last year for a retail price of $199.99. The low price led to a trend of moderately priced tablets in the market.
Lower price points are indicative of the trend for tablets to come to market without mobile broadband built in. ABI Research statistics show only 27 per cent of tablets sold offer 3G/4G modems built in.
Archos also recently introduced its 10in 101 XS tablet. The Android 4.0 tablet will retail for £299 this September.
Updated at 4pm BST with confirmation of the 6 September event date.
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