RIM has promoted Rob Orr to lead its UK and Ireland operations while creating a new position for former managing director Stephen Bates.
Orr will move up from his previous position as vice president of product management for Europe, Middle East and Africa (EMEA) to managing director for the UK and Ireland.
Bates looks to slide into the newly announced position of regional managing director of Europe.
"[Orr] has been instrumental in helping the EMEA region grow to become a major part of RIM's global business," a RIM spokesperson said in a statement to V3.
"With this new appointment, he now takes on the fresh challenge of maintaining and building on the strong business momentum in the UK and Ireland markets."
According to figures from late last year, the usually struggling firm was second in smartphone sales in the UK.
The firm held a respectable 21.5 percent share of smartphone sales and beat iPhone maker Apple in the UK territories.
Bates will stay at RIM while the company preps for the launch of the BlackBerry 10 next year. RIM said Bates' new role will be to handle "market responsiveness, customer engagement and maximising employee focus across the European organisation".
Both appointments will attempt to pick up the pieces at RIM as the company tries to bounce back from a difficult year.
Last June RIM was forced to layoff 2,000 workers in an attempt to regain profitability.
News of the layoffs came on the heels of reports that the Canadian handset maker would be cutting ties with manufacturing partner Celestica for financial reasons.
Newly assigned chief executive Thorsten Heins was assigned the challenge of righting the RIM ship earlier this year. Among the slew of announcements that Heins has given since his appoint were tough RIM financial losses and the delay of the BlackBerry 10.
In recent months RIM has been bogged down by rumors of a potential sell to Samsung or IBM.
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