Adobe has gone ahead with its decision to end support for the Flash plug-in on the Android market, making millions of smartphone and tablet owners that don't already have the tool installed unable to download the application.
"Note, Flash Player is no longer being updated for new device configurations. Flash Player will not be supported on any Android version beyond Android 4.0," reads a warning on the app's Play Store page.
The firm announced its intention to end support for the platform earlier this year and Wednesday marked the start of the plan, as the firm shifts its attentions to HTML5, which is becoming the preferred method of displaying content, such as video, on mobile devices.
"Beginning 15 August we will use the configuration settings in the Google Play Store to limit continued access to Flash Player updates to only those devices that have Flash Player already installed," the firm said in a blog when it first announced its intentions to end Flash support.
"Devices that do not have Flash Player already installed are increasingly likely to be incompatible with Flash Player and will no longer be able to install it from the Google Play Store after 15 August."
V3 tried to download it on our Google Nexus 7, but received a message saying it wasn't supported on that device.
Adobe's decision to slowly begin ditching support for Flash has been seen as a climb-down from its old dispute with Apple over the technology, which resulted in a series of heated exchanges between the firms over the technology's merits.
Former chief executive Steve Jobs was particularly vitriolic about the platform, calling it "buggy" and a "CPU hog".
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