The use of imaging and social networking platform Instagram is growing in the business space, according to researchers.
A study from social networking metrics firm Simply Measured found that 40 per cent of the firms on its top 100 brands list have been using the service as a way to connect and interact with customers.
The study found that 26 per cent of the brands on the list posted one or more photos to Instagram per week, while 17 per cent have more than 20,000 followers.
"Considering Instagram's relative youth, its strictly photo-posting focus and the fact that it is a mobile-only network, this is very impressive," the company said in the report.
"While nowhere close to Facebook's 98 per cent adoption rate or Twitter's 94 per cent, its growth has happened much more quickly."
The strong uptake could also bode well for Facebook. The social networking giant purchased Instagram for $1bn earlier this year.
MTV was top in the rankings with 813,201 followers and 478 total photos posted. Other firms leading the rankings were Starbucks, Nike, Burberry and GE. Luxury vendors including Audi, Gucci and Tiffany were also amidst the top 10.
While the figures bode well for Instagram as a tool for connecting with customers, researchers cast doubt on the use of Instagram for connections between businesses. Simply Measured noted that nearly all of the companies who use Instagram are consumer-focused.
"Financial service and B2B brands haven't found a reason to get involved in an image-sharing network," the company noted.
"The 'earlybird' filter apparently doesn't add value to financial charts."
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