A recent mobile barcode trend report released by ScanLife has shown huge growth in mobile barcode scanning. The trend report for the second quarter of 2012 showed a record-breaking number with 5.3 million scans in the month of June alone, the highest ever number of scans in a month.
The number of scans per minute jumped from 24 in Q2 2011 to 120 per minute in 2012. The company also reported that four million new people scanned via ScanLife in Q2 2012.
The largest campaign run in Q2 of 2011 provided just over 30,000 scans, whereas the top campaign from Q2 of 2012 resulted in over two million scans.
ScanLife's report represents traffic from QR codes and UPC barcodes, including QR code traffic generated through third party platforms as well as through ScanLife.
As far as mobile platforms go, Android leads the way with 53 percent of barcode scans. Apple iOS is the other notable mobile platform that accounted for 43 percent of scans.
Over 75 percent of the QR code scans are carried out by people 25 years and older. Meanwhile, 60 percent of people scanned from home, according to ComScore data cited in the ScanLife report.
The report also ranked the top QR code campaigns by industry. The top industry was the toy industry followed by health and beauty. Wireless fell in at third followed by fast food restaurants. The beverage industry rounded out the top five industry campaigns.
This article first appeared on V3 sister site ClickZ.
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