Google is testing a smartphone icon on search results that link to mobile-friendly content.
The experiment was spotted by search engine optimisation specialist Bryson Meunier, who grabbed a screenshot to demonstrate what he saw over the weekend on his Galaxy Nexus handset running Jelly Bean.
In the URL field on the search result, a smartphone icon was appearing to indicate the availability of mobile content. This is no longer displaying in search results, but a Google spokesperson confirmed the experiment to Meunier.
“We’re experimenting with ways to optimise the mobile search experience, including helping users identify smartphone-optimised sites,” they said.
In his blog post describing the Google mobile test, Meunier noted, "Instead of showing mobile URLs they show a smartphone icon – in a way that’s similar to what they have historically shown in feature phone results. If this becomes a permanent addition to the smartphone [search results], it could give webmasters more incentive to mobilise their content, as searchers might click through more often to content they know is going to be usable for their device."
Google has long been pushing firms to optimise their web site content for mobile users, including the launch of the HowToGoMo.com website last November. On its GoMo blog, Google advised that 61 percent of users are unlikely to return to a website that is not optimised for mobile browsing.
This article first appeared on V3 sister site Search Engine Watch.
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