Apple's lawyers on Monday read internal Samsung memos in an attempt to prove that Samsung felt a "crisis of design" following the release of the iPhone.
Bill Lee read the memos during his cross-examination of Samsung's chief strategy officer Justin Denison. The questioning served as the beginning of the second week of the ongoing patent infringement trial between Apple and Samsung.
"All this time we've been paying all our attention to Nokia and concentrated our efforts on things like Folders, Bars and Slide, yet when our UX is compared to the unexpected competitor Apple iPhone, the difference is truly that of heaven and earth," Lee reportedly read to Denison, according to TechCrunch.
"It's a crisis of design. The world is changing, and the flow of change isn't something that you can have come back again by going against the flow."
Denison reportedly countered the documents with claims that internal Samsung memos are prone to hyperbole. The chief strategy officer stated that the company's self-critical nature leads to hyperbolic statements like the one Lee was quoting.
"Samsung does an excellent job of remaining very humble, self critical, and maintaining a sense of urgency within its own ranks to drive hard work and innovation," Denison reportedly said while in court.
"We want to change so that [Samsung] never rests on its laurels and becomes complacent. So you hear a lot of hyperbolic statements, 'crisis of design', 'heaven and earth'."
However, when Lee asked Denison to produce similar documents with such hyperbolic sentiment he could not do it.
Apple's chief counsel then claimed that the reason Denison couldn't produce the documents was because they didn't exist.
"The only mention of ‘crisis of design' in all of Samsung's documents is in reference to Apple after the iPhone's introduction in 2007," said Lee.
Denison's testimony marked the start of the second week of the ongoing case.
Both parties are currently waged in a $2.5 billion lawsuit involving the illegal use of iPhone patents in Samsung devices.
Apple is claiming that Samsung purposefully copied four elements found in the iPhone for use in the company's Galaxy smartphone line. Samsung has since countered with infringement claims of their own.
Last week saw Samsung cause quite an uproar in the case when the company's lawyers decided to release rejected case evidence to the press. Samsung's release has since caused Apple to file a motion for sanctions upon Samsung.
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