Amazon has agreed to a series of licensing deals which will help the company expand its Cloud Player music streaming platform.
The company said that it had agreed to deals with Sony Music Entertainment, Universal Music Group, Warner Music and EMI Music on a deal which will allow users to sync their locally-stored titles with songs from the Cloud Player music library.
Under the deal, users will be allowed to access music across multiple devices through the Cloud Player service.
The deal will also bring an update to the Cloud Player service itself. The company said that customers will be able to automatically save all songs purchased through the Amazon service in the past to Cloud Player.
The update will also bring the ability to scan files from both Windows Media Player and iTunes playlists to Cloud Player. In some cases, the service will also improve sound quality by upgrading titles to 256Kbps sound.
"We are constantly striving to deliver the best possible customer experience for Cloud Player, and today we are offering our customers a significant set of new features, including scan and match technology and audio quality upgrade," said Amazon digital music vice president Steve Boom.
"We are happy to have such broad industry support in enabling these features for customers."
The expansion could also allow Amazon's service to better compete with Apple's iTunes platform as both companies vie for shares of the tablet market. While Amazon has previously stayed in the 7in tablet space and Apple the 10in market, both companies are said to be developing products for both markets.
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