Apple's new iPhone and iPad models are set for formal unveiling on 12 September.
Multiple media reports cite industry sources in indicating that Apple is eying the mid-September unveiling date with an eye on general availability to kick off later in the month.
The reports fall in line with earlier reports from manufacturers in Asia that the company was looking to assemble a crop of handsets for release in September or October as well as a smaller iPad model with a previous time frame.
Earlier this week, Japanese Apple news site iLab posted a series of photos claiming to show a fully-assembled new iPhone handset.
Apple has long been said to be developing a new form factor for its flagship smartphone model. Reports have suggested that the company will be expanding the display size from 3.5 to 4in while the use of integrated components and new metal alloys were credited with helping to shrink the new iPhone down to a thickness of under 8mm.
Meanwhile, the company is also believed to be in the final stages of development for a smaller iPad model. The new iPad is believed to be targeting the 7in market, putting the device in direct competition with small form-factor tablets such as the Amazon Kindle Fire and the Google Nexus 7 tablet.
The rumoured release date coincides with Apple's targeted Autumn 2012 release window for the iOS 6 mobile platform update.
Apple has dominated headlines recently with the release of its OS X Mountain Lion operating system. The Mac OS update has been said to be Apple's most successful ever, racking up more than three million sales in just four days on the market.
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