UK start-up collaboration firm Huddle has recently set up a base in New York, and plans to rapidly expand its presence in the US, following its third round of venture funding in May.
The expansion is significant, with Huddle perhaps the UK's most famous business software start-up. Its expansion in the US, especially in start-up hot spots San Francisco and New York, should help the business grow further and gain investment before approaching the stock market in a few year's time.
The start-up community often witnesses small businesses flocking from the US to the UK, but it's still something of a rarity to see expansion in the other direction.
In an interview with V3, Huddle chief executive and co-founder Alastair Mitchell said the expansion is due to $24m in new financing the firm received from Jafco Ventures, with participation from DAG Ventures and existing investors Matrix Partners and Eden Ventures.
"Huddle is a US word. We knew from very early on that we wanted to move out there," Mitchell told V3.
Mitchell said in recent months, as well as setting up a base on the East Coast, the team in the Huddle San Francisco office, which first opened in 2010, has been expanded.
"We've now moved our sales and marketing teams in the US. We're now focussing on the US properly rather than just having a small sales centre out there," he said.
"Around half of our inbound enquiries come from the US and 95 per cent of our sales every month come from these enquiries."
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