EMC has confirmed a series of executive moves which will see executives Pat Gelsinger and VMWare's Paul Maritz trade brands.
EMC president and chief operating officer of information infrastructure products Pat Gelsinger is to become the new chief executive of VMware. Current VMware chief Paul Maritz, meanwhile, will be moving over to EMC where he will serve as the company's chief strategy officer.
Additionally, EMC has appointed David Goulden as president and chief operating officer.
Word of a possible shake up at VMWare first surfaced earlier this week when rumours suggested that Gelsinger would be called upon to replace Maritz.
EMC chief executive Joe Tucci said that the move was part of a larger strategic shift for both EMC and VMware.
"Today we are witnessing an extraordinary transformation in the IT industry unlike anything we have seen before – a major shift to cloud computing, big data applications and delivering IT-as-a-service," Tucci said in announcing the move.
"To capitalise on this tremendous opportunity we are positioning our executive talent so that we can benefit from their exceptional professional strengths with the goal of further advantaging EMC and VMware to deliver long-term value to our respective shareholders."
Both firms trade separately, but EMC owns a majority stake in VMWare thanks to a $635m deal in 2004.
Gelsinger, who made his name during an extended stint with Intel, first joined EMC in 2009, heading up the company's push into the enterprise virtualisation space. Maritz, meanwhile, first took the top spot at VMware in 2008 following the ouster of co-founder Diane Greene.
"Paul leaves VMware in an enviable strategic position and in great financial health," said Tucci.
"We are delighted to have Paul join the leadership team at EMC and look forward to working with him as he leads our technology strategy and directs our efforts on big data and emerging applications."
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