Salesforce has added four new social analysis partners to its Radian6 Insights ecosystem to give businesses the ability to drill deeper into social media data to better understand online customer conversations.
This was designed to give marketers an increased understanding of the behaviour and intentions of social media site users.
Now Salesforce is extending the Radian6 partnerships to other similar firms, including Clarabridge, Lymbix, Peek Analytics and Solariat, to give businesses access to further natural language processing and semantic analysis technology.
"The updates we have made to Insights include enhanced demographics analysis so now businesses can target their customers by age, gender and location if this information is offered up by people on social networks," said Salesforce director of product marketing Xabier Ormazabal.
"There is also now the ability to do sentiment analysis not only in English, but in six other languages, including French, German, Chinese, Russia, Spanish and Portuguese. This will help UK companies understand their customers in markets overseas."
The Radian6 Analysis Dashboard allows businesses to filter the analysis according to each of the seven social partners.
Businesses can instantly view conversation volume, overall sentiment, trending themes and topics, key demographics, top influencers and brand competition in relation to their products.
The capabilities available with Open Amplify have also been updated to give customer service and sales professionals insights into customer needs and opinions.
Insights ecosystem add-on packages from Clarabridge, Lymbix, PeekAnalytics and Solariat, as well as from the previous partners are now available in the Radian6 dashboard too.
Partner packages are priced individually starting at $60 per month with customers able to select add-on packages depending on their analytic needs.
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