Google is apparently inching towards an agreement with the European Commission's (EC) competition regulators over changes to its business practices which would remove the impending threat of anti-trust action against the search giant.
Earlier this year, the EC's competition commissioner Joaquín Almunia gave Google until the end of July to produce an agreeable plan to change its business practices.
While Google has always maintained its business practices fall within Europe's competition rules, it is believed it has offered Almunia and his team some vital concessions.
According to The Financial Times, the European regulators are currently examining Google's proposals and are taking them seriously enough to suggest an agreement may be possible.
Earlier this year, Almunia had said the EC's initial investigation suggested four areas of concern: that Google apparently favours its own products in search results; that it uses rivals' results in its own searches without their permission; advertising agreements with third parties are used to restrict competition; and that advertisers are prevented from easily moving campaigns to Google's rivals.
Almunia has insisted his preferred option is to come to a mutually acceptable compromise with Google. However, if agreement cannot be reached, he could instigate anti-trust action, which could ultimately see Google fined 10 per cent of its annual revenue.
Google had not responded to a request for comment from V3 at the time of publication.
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