Users of Windows Phone devices will be able to download the official Olympic mobile application after the London Organising Committee of the Olympic Games (LOCOG) confirmed it is developing a version for the platform.
"Our drivers are slightly different from some commercial enterprises and our remit as an organising committee is to engage with as many people as possible through as many channels as possible, so that's driven our need to be as inclusive as possible," he said.
LOCOG later told V3 that the Windows Phone application would be "available in the marketplace in the next few days".
The news will make a refreshing change for users of Microsoft's growing operating system which is usually overlooked by organisations when developing applications, such as the Barclays Pingit tool.
LOCOG will also launch a version of the application for BlackBerry customers in due course, Pennell confirmed, which should be available next week.
He also revealed that the Technology Operations Centre (TOC), from which the Games is monitored and managed by all the major technology sponsors of the event, is set to become a 24/7 environment from Thursday as the countdown to the opening ceremony hits its two-week mark.
Businesses are being urged to ensure they prepare for the Games by working out the necessary contingency plans they will need so staff can remain productive regardless of the issues the event may cause.
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