Google’s annual I/O conference brought plenty of surprises for all those who attended the event and the millions following its announcements from around the world.
Plenty was said by Google about everything from new products to future plans to broad policies. Clearly the firm has huge ambitions for the future and is prepared to take on Apple, Facebook and Microsoft in all markets.
So, we count down the message's Google sent loud and clear, both to developers and the market as a whole, over the course of this week’s conference.
10. Investing in low-return areas is not an issue
The introduction of Google’s Nexus Q media hub left many people scratching their heads.
The $300 device looks neat and has plenty of connectivity options, but Apple already sells a device (the Apple TV) for $99, and even that doesn’t sell well. There simply isn’t much of market for these sort of devices.
But there’s something else at work here; Google knows that developers will be eager to hack away at the device, and the things they end up creating could be translated to other Android applications, or even future versions of desktop or home entertainment devices from Android OEMs.
9. “One-size-fits all” will not fly at Mountain View
Google made a point of customising each and every one of the tablet applications it unveiled at this year’s conference for the platform and screen-size of the intended device. The Android and iPad versions of Google+ were specially designed for high-resolution tablet screens, the iOS version of Chrome was built specifically for the Apple platform.
While Google may be looking to license its platforms to as many OEMs as possible, the company is still taking care to keep product quality up, and a large part of its strategy is not trying to shoehorn a single product onto multiple platforms at once.
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