During the second day of Google's I/O event the company introduced its own infrastructure-as-a-service (IaaS), the Google Compute Engine.
The new service will allow for large-scale Linux virtual machines to run on Google's infrastructure, giving Google a product in direct competition with Amazon's Elastic Compute (EC2) brand.
"This infrastructure comes with scale performance and value unparalleled in the industry," said senior vice president of Google's technical infrastructure unit Urs Holzle.
"Our virtual machines and storage are predictably fast so you can run on a consistent level of performance."
Google's Compute Engine, which is currently still in test phase, would allow consumers to work from VM's running off of Google's infrastructure. Google is banking on the fact that its infrastructure's vast raw performance capabilities will be appealing to businesses.
Google is touting its infrastructure as some of the most efficient, scaleable, and high performing of its kind.
"This goes beyond just giving you greater flexibility and control; access to computing resources at this scale can fundamentally change the way you think about tackling a problem," said Google Compute Engine product manager Craig McLuckie in a blog post unveiling the service.
In an attempt to demonstrate the IaaS's performance ability Google demonstrated a genetic application running 600,000 cores off of Compute Engine. During the show Google touted Compute Engine as running 50 per cent more power per dollar when compared to other vendors.
PUBG news and updates: November's Update #23 to bring new Skorpion pistol and changes to blue zone visibility
Genuinely useful side-arm coming to PUBG in Update #23
Asda, Morrisons and Tesco in the frame for checkout facial recognition technology
Research opens up new possibilities for structural batteries, where the carbon fibre forms part of the energy system
Another shape could have indicated hard-to-detect particles