The European Commission's latest mobile roaming rules will come in to force on 1 July, forcing operators to limit the charges they can levy on users who make calls and use the internet abroad.
This will include the first cap on data roaming charges with mobile operators forced to charge a maximum of €0.70 per megabyte of data. That will drop to €0.45 in 2013 and €0.20 in 2014.
The costs of roaming calls is also dropping, with the maximum price set at €0.29 per minute from 1 July, dropping to €0.24 in 2012 and €0.19 in 2014.
"Price caps on data mean we have roaming for the smart phone generation,” said EC vice president Neelie Kroes. “This ends the roaming rip-offs once and for all in the EU.”
The mobile operators must also alert users travelling outside of the EU when they are nearing the €50 mark for data downloads. Consumers will have to confirm they are happy to spend more to continuing to access data services.
But while the proposals have been warmly received by businesses, mobile operators have been staunchly resistant to having mandatory caps, arguing that competition was the best way to set prices.
Dr Kuan Hon criticises GDPR consent emails that will only eviscerate marketing databases and 'media misinformation'
Apple squashes Steam Link app on 'business conflicts' grounds
Philip Hammond wants to forget rules that the UK agreed with the EU to ban non-European companies from the satellites
Instapaper to 'go dark' in Europe until it can work out GDPR compliance