Facebook has confirmed plans to buy Face.com, aiming to bolster its photo service's facial recognition features.
The company claimed that the deal will make it easier for Facebook users to share and handle photos.
"People who use Facebook enjoy sharing photos and memories with their friends, and Face.com's technology has helped to provide the best photo experience," a Facebook spokesperson told V3.
"This transaction simply brings a world-class team and a long-time technology vendor in house."
Face.com's technology scans newly uploaded photos, comparing the faces to those in previous pictures. The service then attempts to match faces them and suggest name tags to the user.
Neither company has divulged how much the deal will cost Facebook, nor when it will complete.
Prior to the acquisition Facebook announced it would be purchasing photo sharing service Instagram for $1bn. The company has since released its own photo sharing app following reported delays with the deal.
Facebook's facial recognition features have caused privacy concerns among users and rights groups in the past.
On Monday, the company reached a settlement with five users of its site that were angry their images had been used within adverts without their explicit permission. The settlement saw Facebook pledge $10m to charity.
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