Just one week after being purchased by Google, social networking and marketing firm Meebo has announced major cuts to its operations.
The company told users that as of 11 July, it would be shutting down its Meebo Messenger messaging service and ending support for its mobile applications. Additionally, the MeeboMe and Sharing platforms will be discontinued.
The company will continue to develop and support its Meebo Bar publishing and advertising tool. The Bar platform allows webmasters to recommend content and advertisements to users.
News of the shutdown comes exactly one week after Google announced that it had acquired Meebo for an undisclosed sum.
"For more than seven years we’ve been helping publishers find deeper relationships with their users and to make their sites more social and engaging," Meebo said of the deal.
"Together with Google, we’re super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike."
Google has in recent years sought to raise its profile in the social networking and advertising spaces. Last year, the company made a bid to unseat Facebook with the much-trumpeted launch of its Google+ social network.
Despite the high-profile launch and an ongoing effort by the company to integrate the social network with its more successful line of web services, Google+ has yet to make a serious dent in Facebook's market share.
Google chief executive Larry Page recently fired a shot across Facebook's bow when he accused the company of holding user data "hostage" and preventing users from migrating contact information to other sites.
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