Facebook has unveiled its own app store, which will be available on both iOS and Android devices and is intended to make it easier for users to find apps by seeing what their contacts like.
Facebook's App Center already has more than 600 apps that integrate with the social network available to download, including the likes of Pinterest and Draw Something.
Unlike the app stores run by Google and Apple, Facebook's attempt is not ostensibly designed to sell software. Instead it provides a link to those apps that feature integration with Facebook, thereby providing further reasons for users to interact with the social network.
That may also give Facebook an opportunity to make more of an impact in the mobile market – where many of the doubts that plagued its botched initial public offering emerged.
“The App Center gives you personalised recommendations, and lets you browse the apps your friends use. It only lists high-quality apps, based on feedback from people who use the app,” wrote Matt Wyndowe, a Facebook product manager on a company blog.
Facebook claimed its App Center, first revealed early May, will also give users greater control over their privacy by providing information on the date an app was accessed and choosing who can see user activities on their Facebook page.
App Center is initially being rolled out to a limited number of US-based Facebook users, before being gradually rolled out to a wider audience.
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