Oracle has released its full line up of cloud-based enterprise applications, with more than 100 applications to be made available on monthly subscriptions.
Based on the Oracle Database and firmware platforms, the cloud services will range from the database service to enterprise resource planning, customer relationship management and human resources and talent management tools. Additionally, the company is offering development and management tools for the platform.
Oracle president and chief executive Larry Ellison said that the release company was looking to go beyond simply offering web-based versions of its applications. The Oracle founder said that the launch was the culmination of a seven month effort to port all elements of the company's platforms to cloud architectures.
"It was an enormous effort, very few companies cross the chasm from one generation of technology to the next," Ellison said.
"It is a very challenging thing for technology companies to do."
Ellison stressed that the rollout covered the breadth of Oracle's software platforms.
He argued that the wide range of products would allow Oracle to cover more areas and better integrate its products than niche-based cloud computing services. Ellison said that the platforms combined acquisitions with Oracle's in-house developments.
"This has been a combination of years of innovation and investment combined with key acquisitions," Ellison said.
"It took both, simply buying things would not have been enough."
IDC analyst Michael Fauscette told V3 that the quality of Oracle's acquisitions and services could give the company an advantage when arguing against the "best of breed" deployment approach.
He noted that with the market continuing to consolidate, Oracle itself offers the best products in a number of sectors.
"Almost every company has some relationship with Oracle already," Fauscette said.
"If you are trying to reduce the number of vendors and go some place that can serve the breadth of your problem, the argument comes out that this is not such a bad thing."
Additionally, Fauscette sees Oracle's strong position in the software market working to the company's advantage. As more firms opt for a hybrid approach over a full cloud or on-premise infrastructure, Oracle could appeal to customers seeking a mixed deployment.
"It is going to be a very complex environment for many years," the analyst explained.
"That could be a strength for Oracle in how this plays out, they have the breadth of products to be able to do that."
In related news, Oracle also unveiled its Platinum Support management offering, which includes remote monitoring, faster service response times and quarterly patch updates deployed directly to their systems, enabling high availability in mission critical IT environments.
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