Vodafone plans to expand its digital offering, highlighting smartphone data plans as a key growth area across Europe and the emerging markets.
The company made the claim during its latest full-year financial results presentation.
Vodafone highlighted smartphone data plans as a key growth area, claiming it has seen a 22 per cent increase in revenue stemming from smartphone's connecting to the internet.
"Data is one of our core growth areas," said Vodafone spokesman Simon Gordon during an interview with V3.
"In all our operating countries we've seen double digit market growth."
Gordon highlighted the UK as a key market for Vodafone, claiming it is the most connected country in Europe.
"There are other markets, but the UK is the home of the smartphone," said Gordon. "In the last quarter we saw data revenue rise 5.5 per cent and smartphone penetration hit 44 per cent in the UK. Of these customers, nearly 80 per cent buy big data price plans."
Vodafone reported data call revenues for the year hitting the £6.2bn mark worldwide, nearly £1bn more than its reported text message revenue.
That helped the company post a meagre 1.2 per cent revenue increase for the year, with Vodafone taking in £46.6bn. Meanwhile annual profits were flat at £9.5bn.
Gordon said Vodafone intends to expand by targeting new emerging markets like South Africa.
"The next real push will be in the emerging markets, where we'll be developing a number of different price plans" he said.
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