SAN FRANCISCO: The UK is the number one market for the future growth of cloud computing services having lagged behind the US for many years, according to leading executives at NetSuite.
Speaking at the firm's SuiteWorld event on Tuesday, NetSuite European managing director Paul Auffermann said the UK market had taken longer to reach mass adoption because most major vendors were reluctant to talk about cloud computing before they had systems in place to sell.
"If you look at the incumbents - Sage, Microsoft, SAP and Oracle - it was not a message they wanted to propagate because they didn't have a solution they could put behind the message."
However, chief executive Zach Nelson added that because all vendors had become cloud enthusiasts over the past few years, UK businesses were now ready to move fast.
"The UK is riper than any other market on the planet, we just have to get NetSuite in front of more customers," he said.
The firm also revealed it was reconsidering offering its services through the government's CloudStore service, having rejected the first system due to the "onerous terms and conditions" involved in the contract, according to Auffermann.
"[The first contract] was not written as a cloud agreement, and that feedback was not just from us but from other vendors that were asked to participate," he said. "And that's why I think you are seeing a radical shift in the approach."
"We know that a new contract has been issued. We have not put it through our legal team yet, but I think it is our anticipation that things are better now."
NetSuite used its SuiteWorld event to unveil its latest cloud offering, SuiteCommerce, which is designed to offer firms a commerce-as-a-service system to link front-end and back-end information to improve customer interactions.
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