SAN FRANCISCO: NetSuite has unveiled a new commerce-as-a-service (CaaS) tool that is designed to help businesses link both front-end and back-end systems to improve customer interaction on the numerous digital channels that now exist.
The SuiteCommerce tool was unveiled by NetSuite's chief executive Zach Nelson at the firm's annual SuiteWorld event on Tuesday.
He said it had been in development for over 18 months for firms needing a consistent user experience across tablets, smartphones, desktops, whether accessed online, through apps, or on sites such as Facebook. It also links data to in-store sales systems.
Nelson said SuiteCommerce could link both front-end and back-end information, such as accounting, billing, logistics, orders and stock inventories. This would ultimately improve customers' experience, he added.
"The system can support any device and works for both business-to-business and business-to-consumer setups," he said.
SuiteCommerce is also integrated with traditional Netsuite back-office applications such as customer relationship management and enterprise resource planning, making all relevant information accessible for users, Nelson added.
"This means firms don't have to build individual systems for each touch point that now exists and, as it's hosted on Netsuite, it's all based on the cloud and this enables the platform to be modified and changed as the businesses needs change."
Nelson told delegates that SuiteCommerce includes design and management tools tools`that can help polish up firms' websites.
Firstly, the SuiteCommerce Experience module has been designed to allow more design customisation capabilities enabling firms to build their website from scratch or use pre-existing templates from Netsuite.
"Customers want control of every pixel on the screen, so we are decoupling the back-end and the front-end in a design setup, letting customers manage the design of their site as they wish," Neslon said.
"It's still an integrated system with all the back-end capabilities, but with the flexibility of separate design tools."
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