SAP has launched a host of new cloud business applications, all partly based on technology acquired from its recent $3.4bn purchase of SuccessFactors.
At the Sapphire customer event in Orlando, the German software giant unveiled a new strategy for cloud computing using its acquired technology portfolio.
Analysts had predicted when the acquisition closed in Febrary that the new technology would be used by the firm to flesh out its cloud offerings.
Now, in line with such assumptions, SAP said it would leverage the market strengths of SuccessFactors to accelerate its cloud strategy. This will begin with the establishment of a new business unit, to which it has assigned 5,000 staff, that will focus on designing and delivering cloud solutions.
Jim Hagemann Snabe, SAP co-chief executive, said SAP had decided to launch the new business unit because the firm did not want to disrupt the SuccessFactors technology by wholly integrating it with its own. One of the first solutions from the new unit will be a cloud version of SAP's global payroll software, now merged with the SuccessFactors' human resources application, Employee Central.
SAP said the integration of the two offerings will offer customers the most comprehensive suite of applications in the cloud to help them manage their people more effectively along end-to-end HR processes.
SAP also unveiled a Financials OnDemand application, which will also be tied to Employee Central. It is aimed at larger enterprises to help them manage their core financials.
"Everyone has been waiting for it, and now here it is," said Lars Dalgaard, founder and chief executive of SuccessFactors, speaking during a keynote at Sapphire.
"It is already in first release but you will see another release in August that will really blow your mind."
SAP said it had updated its Sales OnDemand solution with new marketing capabilities, customisation tools, and integration with its on-premise Business Suite software, including the Customer Relationship Management application.
Also announced was the general availability of a Social Customer Engagement OnDemand solution that is aimed at helping businesses engage with their customers through social media channels such as Facebook and Twitter.
Dalgaard said SAP would be concentrating on four areas with its new cloud strategy: people, money, customers and suppliers.
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