Manufacturer Foxconn is reportedly in the process of preparing for work on an Apple-branded television set.
In an interview with China Daily, Foxconn chief executive Terry Gou said that while neither development or manufacturing has begun on the devices, the company was planning to develop the sets currently known as "iTV."
According to the report, the iTV device will offer the Siri voice-activated assistant tool and will be equipped with the FaceTime video chat software. The casing of the device is said to include aluminium components.
The reports provide the strongest indication yet that Apple is indeed preparing to expand its iOS family of devices into the television display space.
Multiple rumours floated over the past year have claimed that the company is working on a TV product.
Aside from the iTunes platform, Apple's foray into the home entertainment space has thus far been limited to the AppleTV line. The set-top box has thus far experienced lukewarm sales and Apple has in the past categorised the line as a 'hobby' project which takes a much lower priority than the company's iPhone, iPad and Mac lines.
The report also comes as Foxconn works to repair its image and update its business practices and policies. The company has faced criticism in recent months over both its working conditions and its treatment of staff.
Among the plans outlined by Foxconn have been safety improvements, worker pay raises and tighter restrictions on working hours and overtime.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago