Apple is reportedly planning to bundle a new Maps application with the next version of its iOS mobile platform.
Apple rumour site 9to5Mac cited unnamed sources who claimed that the upcoming iOS 6 release will be headlined by the debut of Apple's own mapping application, replacing the Google Maps application which has been part of the platform since the release of the first iPhone.
According to the report, the Apple Maps application would feature the traditional overhead mapping used in previous versions the tool as well as a new option to switch to 3D views of streets and cityscapes. The report also describes the new Maps as faster and "cleaner" in its interface and operation.
The move to an in-house mapping application would almost certainly mean the end of the company's bundled Google Maps iOS application. The Maps tool had been one of the only third-party Apps to be offered as part of the iOS installation.
Apple has been said to have been developing an in-house mapping application for iOS as far back as 2009, when the company first began looking for engineers with experience in the field.
Apple and Google have found themselves to be increasingly at odds in recent years.
Once considered to be close partners in the battle against Microsoft, the two companies found themselves on opposite sides when Google debuted its Android mobile platform.
In 2009 then-Google chief Eric Schmidt left Apple's board of directors and the two firms reportedly abandoned the informal "no poaching" deal which kept each firm from targeting the other's top employees for job openings.
British Airways blames 'global systems outage' for IT meltdown
Mark Zuckerberg mercilessly trolled by Harvard student newspaper after return to university he dropped out of 12 years ago
'Unauthorised user' blamed by Harvard for insulting Mark Zoinkerberg
Android under attack from 'Judy', Google Play Store malware that has infected up to 36.5 million users
Yet more Android malware discovered on the Google Play Store
Airport believes new system will be more reliable than GPS or Google Maps