Citrix is looking to focus its efforts on moving the cloud computing space forward rather than fill out existing sectors, according to executives.
In an interview with V3, senior director of cloud product marketing Tom McCafferty said that the company was looking to continue to press the edges of the market.
"We are trying to lead it, not keep up," McCafferty explained.
"We are trying to be careful that we are not doing integrations with every other product, it is important to stay ahead of the curve."
The company unveiled a number of cloud and virtualisation advances at the 2012 Synergy conference in San Francisco. Among the new products were the Cloud Gateway 2 update and the Project Avalon cloud-based desktop campaign.
A large part of that innovation is the move to the public cloud. McCafferty said that most firms have committed to the public cloud on some level.
"Almost every conversation we have with an enterprise, the concept is about hybrid implementation," he said.
"Even on an internal cloud it is about some form of hybrid."
With such trends in mind, Citrix believes that its status as a partner for both public cloud providers and large enterprises gives the company an edge in outfitting and managing future cloud computing platforms.
McCafferty said that the company sees a large number of firms gravitating towards what the company describes as 'Amazon-style' clouds.
"It is different than the concept of a test/dev cloud," he explained.
"This is where the end goal is that any end user can get access to IT resources, much in the same way companies go to Amazon today."
New technique could enable quantum computers to scale-up to millions of qubits
Systrom and Krieger taking time off "to explore our curiosity and creativity"
Comcast's £29.7bn winning bid more than twice the £13.7bn Rupert Murdoch valued Sky at just eight years ago
A nuclear strike has been considered, but Bruce Willis is nowhere in sight