Citrix has rolled out a series of updates to extend its collaboration and service platforms.
Speaking at the company's Synergy conference in San Francisco, chief executive Mark Templeton told attendees that the company was looking to make its tools more flexible and mobile. The Citrix boss said that much of the company's strategy centred on a belief that firms are being forced to transition to a retail-like services model.
"We are in an era of change, a change from the PC era to the cloud era," Templeton explained.
"And it will change every assumption and everything we have built on."
Among those changes will be updates to the company's collaboration tools. The GoToMeeting platform has been extended to the Android tablet platform, while the company's iOS App will now offer support for HD videoconferencing.
The update will also bring about the full integration of the Podio platform. First acquired by the company in April, Podio ads user workspace, networking and planning capabilities to the GoToCloud brand.
Templeton suggested that the Podio platform would serve as a supplement to GoToMeeting, filling in the productivity gaps which arise between user meeting sessions.
Citrix is also looking to expand support options for its GoToAssist support platform. The company has introduced an update to the platform which will add support for its Android platform as well as integration with the company's Receiver client platform.
The new mobile version of GoToAssist will operate as a free platform in limited deployments. Templeton said that his company believes the 'freemium' model will let administrators try out the platform on their own before pitching it to executives.
"If you want to support your workgroup, mother, father, child or spouse, go for it," Templeton told attendees.
"We think you will like it so much that you will want the bigger product to bring into your company."
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