LG's Optimus L7 handset is set to be available in the UK from Friday, offering a 4.3in touch screen running the Android Ice Cream Sandwich (ICS) operating system at a relatively modest price point.
Available initially at Phones 4u, the Optimus L7 offers the latest version of Google's Android platform and is designed to offer style without sacrificing any features or functionality, according to LG.
Based on a 1GHz Qualcomm MSM 7227 single-core processor, the L7 comes with up to 4GB of internal storage plus a microSD slot for up to 32GB Flash cards, and supports WVGA resolution (480 x 800) on its 4.3in touch-screen.
The 8.7mm handset weighs 121g and carries a 1,700mAh battery, with a front-facing VGA camera and 5-megapixel rear camera described by LG as an advanced, six-tenth of a second autofocus unit.
At £299 on a pay-as-you-go tariff or £329 SIM-free, the handset also represents good value for buyers seeking a large-screen device with ICS built in. LG said it expected the handset to be one of its top selling devices.
"For consumers desiring high-end style and sophistication in a smartphone, LG Optimus L7 offers beauty and performance in one smart package," said LG chief executive Dr Jong-seok Park.
The release of this latest handset follows reports earlier this week that LG was losing interest in Microsoft's Windows Phone, a suggestion that was denied by the firm despite having delivered few devices using the system.
The firm will face tough competition in the market from Samsung's Galaxy S3 device, which was unveiled on Thursday after months of hype, and which will be on sale from 30 May in the UK, although it will cost around £500.
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