Research in Motion (RIM) believes that UK consumers' desire for near field communication (NFC) technology on mobile devices makes it a key market on BlackBerry's road to recovery.
The firm's UK director Gerry Kelliher told V3 that investment by UK banks and businesses into NFC support makes the UK a unique market that's tailor-made for BlackBerry expansion.
"I think the UK is a prime market for NFC. Barclays has put a lot of money into it and people are pushing out payment terminals more and more," he said.
Moving on Kelliher claimed that the RIM has already laid the groundwork to monopolise on UK business and consumer interest in the technology.
"We just announced BB7.1 which introduces some new features, the first one is BB Tag NFC capabilities. We've shipped BlackBerry devices from last August compatible with NFC because we really feel it's something consumers want," said Kelliher.
"Because we've had NFC devices shipping in large volumes, according to our Q1 data we account for 80 per cent of NFC devices sold through retail. If customers are interested in NFC in the UK they have to look at BlackBerry."
Kelliher's comments come amid continuing problems at RIM, which in recent years has seen its smartphone market share rapidly decrease.
Recent IDC revealed that Apple iPhone sales have even overtaken BlackBerry in the company's native Canadian market.
Earlier this week the firm showed off its BlackBerry 10 platform at its annual BlackBerry World conference that is designed to merge the software of its smartphones and tablets in order to help re-establish itself as a major player in both markets.
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