Foursquare, the geo-location social network, has released an instant verification option for businesses that will let them access the firm's free set of merchant tools instantly.
The US based start-up will charge businesses $10 for the privilege, and will start rolling out the feature in the US on Wednesday, and internationally in the near future.
"Starting today, you'll have an option to instantly verify your business on Foursquare," the company said in a blog post.
"You can still verify by mail at no cost (although it takes three to four weeks)," it added.
Foursquare gives verified businesses access to its free merchant toolkit, which can be used to attract new visitors and encourage existing ones to come back by providing them with a range of offers through the service.
Verified businesses can also update their Foursquare listings and get statistics about their visitors.
Foursquare said 750,000 businesses are currently signed up to its merchant toolkits.
There is no word, as yet, when the service will be rolled out to UK firms.
Foursquare recently announced that it had hit two billion check-ins and amassed 20 million users since its launch two years ago.
Foursquare allows users to 'check in' to locations when they arrive, such as museums, restaurants and shops, and let their contacts know where they are via the site and on other social sites such as Facebook and Twitter.
The frequency with which they check in gives them points and the ability to become the 'Mayor' of a certain location, which retailers can use to offer their customers discounts.
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