Apple is under investigation by the UK's Advertising Standards Agency (ASA) over claims made about the 4G capabilities of latest iPad.
The ASA has received a series of complaints from the public and is currently investigating whether the iPad maker has breached its guidelines.
The ASA first approached Apple having received more than 40 complaints about its iPad advertising.
According to the ASA, the complaints centred on the description of the new iPad as having 4G capability – some of the complainants were concerned because they did not consider 4G networks to be available in the UK, while others pointed out that Apple's iPad is unlikely to be compatible with UK 4G networks when they do arrive.
Apple originally removed many of the references to 4G made on its web pages after being approached by the ASA.
Now the ASA has received new complaints.
“It appears that the problem claims we asked Apple to remove are still appearing,” an ASA spokesman told V3. “We will investigate these new complaints.
At the time of writing, no mention was made of 4G networks on Apple's UK website, instead it simply referred to the device's ability to connect with “ultra-fast wireless” networks.
The latest iPad is capable of using 4G networks that operate in the 700MHz frequencies, such as those used in some parts of the US.
But the company has already landed in hot water in Australia for using that capability to claim the new iPad is a 4G-capable device.
The iPad is not capable of connecting via 4G networks in Australia, nor the ones likely to be rolled out in the UK.
Apple had not responded to a request for comment at the time of publication.
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