Infosec: Information commissioner Christopher Graham has warned UK businesses that consumers will not tolerate companies playing fast and loose with their personal information.
"Companies that don't properly protect customer data will lose out in the next stage of consumer understanding," said Graham during a speech at Infosec in London.
"Companies that think ‘we'll take our customers as suckers' will learn the hard way that they've got the wrong idea," Graham later told V3.
The commissioner went on to add that UK consumers were waking up to the dangers of a "fastest route to satisfaction" attitude towards website and application permissions.
"I don't think [consumers] do currently surf thinking about the quickest route to gratification," said Graham.
"I do think people are getting wiser, they want gratification but they are increasingly guarded over their personal data."
Graham reported that ICO research indicated that personal data security is Britons' second biggest concern.
"Only a few people now aren't concerned about protecting their personal data, with most only being more concerned about preventing crime," said Graham.
The claim is based on a recent ICO survey, which saw 89 per cent of respondents list protecting their personal data as a serious concern.
In the survey, preventing crime was the only category to beat it, with 92 per cent listing it as their primary concern.
Graham's comments come amid concerns over whether the new European laws, requiring websites to request permission from visitors before installing cookies will help protect internet users' personal information.
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