Virgin Media added 45,700 broadband subscribers in the last quarter thanks to a widespread advertising campaign announcing its plans to double the broadband speeds for customers, as it continues to battle with BT for supremacy in the broadband market.
The new broadband subscribers were broken down into 21,200 brand new customers, and 24,500 existing customers adding broadband services to their packges with the firm.
This takes the total number of broadband subscribers with the firm to 4.8 million and the new customers added represented a slight increase on the 20,200 it added in the same quarter in 2011.
This growth helped contribute to revenues of over £1bn for the quarter, although net income was just £7m, up from £4m in the same quarter in 2011, in part due to a huge £52.6m spend on advertising featuring Usain Bolt.
Chief executive Neil Berkett said heavily-touted plans to double broadband speeds of customers had helped with the success the firm had seen in the last three months.
"We once again demonstrated the unique power of our network by starting to double the broadband speeds of over four million customers," he said.
"We have seen an increase in [average revenue per user] and greater customer loyalty with our best subscriber retention for two years."
The Virgin Media Business division also saw good growth, with revenue rising 7.1 per cent to £170.4m, which represented 47 per cent of total group revenue growth.
This was driven by contract wins such as the London Grid for Learning and the contract to provide Wi-Fi at 120 stations on the London Underground.
Mark Heraghty, managing director at Virgin Media Business, said the firm was now well established within the market.
"Significant contract wins have also strengthened our position both in the corporate and public sector markets," he added.
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