Amazon has brought forwards the shipping date for its latest touchscreen Kindle Touch e-book readers in the UK, so that eager customers will now receive their devices on 20 April, a week earlier than planned.
According to Jorrit Van der Meulen, European Kindle vice president, Amazon is bringing forward the shipping date because it knows customers are keen to get hold of them, and as pre-orders have exceeded expectations.
The initial shipping date for the new Kindles was announced as 27 April.
For customers who pre-ordered a Kindle Touch or Kindle Touch 3G, devices are being sent out in the order they were received. However, a visit to the Amazon site shows it is still possible to order one of the new models on Friday and receive it on 21 April (Saturday)
The Kindle Touch is priced at £109 for the Wi-Fi only version, while the 3G model retails at £169. Both models feature Amazon’s EasyReach touch technology, which lets users tap rather than swipe to turn pages, and have a 6in screen.
The Wi-Fi-only version weighs a very portable 213g, with the 3G model weighing in at 220g.
They retain the impressive battery life of previous models, offering up to two months, along with the e-ink display to present clear, sharp text and support reading even in the sun’s glare.
The latest Kindles can store up to 3,000 books, which are backed up in the cloud so you can re-download them as necessary, and also sync them across devices such as the iPad and Android tablets via the Kindle app.
The Touch models are Amazon's first foray into the touchscreen e-reader market. However, Amazon is still selling the cheaper non-touch £89 Kindle or the £149 3G version with a keyboard.
V3 contacted Amazon to ask how many pre-orders it had taken, but had received no response at the time of publication.
The firm is normally very cagey about Kindle sales numbers.
In the nine weeks period over Christmas last year, Amazon reported a 177 per cent increase in Kindle sales compared to the festive season in 2010.
The firm also revealed that during December, “well over one million” Kindle devices were sold each week.
There is still no word on UK availability of the Kindle Fire, Amazon’s first tablet, which comes with a 7in display with a resolution of 169 pixels per inch, and a dual-core processor.
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