IBM has announced the acquisition of Varicent Software in order to push further into the analytics market.
Founded in 2003, Varicent offers analytics capabilities in compensation and sales performance management and has more than 180 customers using its software.
IBM's business analytics general manager Les Rechan, said the firm's offerings would sit well within its growing portfolio of analytics software.
"The acquisition of Varicent advances IBM's efforts to drive analytics capabilities into the hands of front line employees to transform business operations and ultimately improve the bottom line," he said
"For the thousands of sales organisations still relying on silos of data, spreadsheets and email to manage sales, there is an enormous opportunity to apply analytics to this vital area of business and uncover new, untapped growth opportunities."
Financial details of the acquisition were not disclosed.
Big Blue has now acquired numerous analytics companies, including Algorithmics, SPSS, Cognos, Unica, Clarity Systems, OpenPages and ILOG and IBM said Varicent's technology will be merged with these prior acquisitions.
Ovum analyst Mike Davis said the reason why IBM was interested in Varicent is because of its customer base and expertise in the analytics industry.
"There can't be any more gaps in the IBM analytics portfolio left to fill. IBM is buying Varicent because of its domain expertise, which it will bring to Global Services," he told V3.
The acquisition is expected to close in the second quarter of 2012 and it is expected that all of Varicent's employees will join IBM's Software Group.
IBM recently pulled together software, services and hardware it has developed and acquired to launch a new predictive analytics offering called the Smarter Analytics Signature Solutions.
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