Google chief executive Larry Page continued to champion the Google+ platform as the company announced a stock split on the back of revenues of $10.65bn in the last quarter.
Speaking during the company's quarterly earnings conference call, Page said that the company sees two main use cases for the service.
In one case, the Google+ service has been operating as a conventional social network with users logging into the service directly and using it for basic socialisation activities and communication.
In the second case, however, Page believes that Google+ is melding with other services.
The Google chief described the platform as the "social spine" of Google's web-based services and applications by adding features such as friend recommendations and notifications.
"Once you are logged in and using Google+ you are connected to one Google," Page said.
"You don't think of that as Google+ but it comes from that one infrastructure."
The comments came as the company reported a 24 per cent growth in revenues over its first financial quarter of the year.
Performance was particularly strong for the company in the UK.
The company generated $1.15bn in revenues in the UK, 11 per cent of Google's total revenues. Overall, non-US operations accounted for 54 per cent of the company's revenues.
Google also announced that it would be splitting its stock, awarding each shareholder an extra set of non-voting shares.
Page said that going forward, the company would attempt to maintain the perspective which it carried through its early years.
"Google is a large company now, but will achieve more and do it faster if we approach life with the soul of a start-up," he said.
Typically, companies look to split their stock when demand is high, in order to encourage further trading of their shares.
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