SAP has announced it has integrated its three major databases, Hana, Sybase IQ and Sybase ASE, to gives customers a single, best-of-breed data management platform.
Previously SAP had said that it intended to maintain the separation between its big data analytics, in-memory database Hana offering that it developed in-house and its transactional Sybase databases that it acquired in 2010.
However now the firm has said the new integration will both simplify its portfolio and help lure customers away from its major rival Oracle.
In an interview with V3, SAP chief technology officer Adrian Simpson, said customers in specific industries where the Sybase database has a strong imprint, such as the telecoms sector, may now be encouraged to take-up Hana as part of the new offering.
"We are making it clear to our customers that they have a choice between Hana, Sybase IQ and Sybase ASE, and that we want to make all the databases work well together for customer value," said Simpson.
"We are making customers aware of what we have in terms of big data, real-time analytics, offline capabilities and on the reporting side, and how the strengths of each of our database offerings stack up. So customers can now share data between repositories seamlessly."
Simpson said the integration will further SAP's strategy to become the number two database in the market, following Oracle, by 2015.
"The integration will encourage more businesses to migrate to Sybase or Hana, and they will benefit by saving money," he added.
Ovum analyst Mike Davies said the new integration SAP has revealed will be "reassuring" to customers.
"Obviously a single database product is a lot neater than having multiple options," he said.
"And it's a poke at Oracle, which has multiple versions of its own databases and has to support them all."
When integrating the databases, SAP may have to lose some capabilities currently on offer to customers, said Davies, although he added that customers are unlikely to notice any major changes.
"It may not be possible [for the integrated solution] to have the best bits of all its databases, as all the best bits of each may not all work together. But SAP's major customers shouldn't be worried as it's in the firm's interest to keep them satisfied with the investment they have made."
SAP said it would launch an $155m fund for start-ups to build on the new platform, as well as a $337m incentive programme to encourage customers to move on to Hana.
The firm also announced that Netweaver Business Warehouse is now powered by Hana, a development that was first revealed at SAP Sapphire in November 2010.
In related news, SAP acquired mobile applications firm Syclo, also on Tuesday, to expand its mobile application offerings, particularly in the areas of asset management, inventory management and field services.
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