SAP has appointed a new chief technology officer in the UK who will lend particular focus to increasing market awareness of the firm's mobile technology and cloud computing portfolio, V3 has learned.
Adrian Simpson, who has been with SAP for 11 years in a variety of roles, will take on the newly created role immediately, and will be responsible for communicating SAP's technical vision to customers and partners.
In an exclusive interview with V3, Simpson said one of his key priorities in the new job was to get SAP partners up to speed with the firm's product portfolio, particularly because newer SAP products appear absent from their radar.
"Our partners focus on selling customers SAP applications and analytics technologies, but they just don't seem to know about SAP cloud or mobile products," said Simpson.
SAP expanded its mobile capabilities with the acquisition of Sybase in May 2010, and its cloud portfolio with the acquisition of Success Factors in December last year.
Simpson said too often partners focus on selling customers Salesforce applications for the cloud or technologies from the likes of Good Technology, MobileIron or AirWatch for mobility solutions, while SAP's products in these areas are ignored.
He added that he would also focus on working with SAP's major partners, like HP and Fujitsu, to offer customers new kinds of integrated hardware and software solutions.
Meanwhile, Simpson said customers, like partners, could also benefit from more clarity on SAP's product roadmap.
"I plan to articulate what our vision is for our customers to make them understand what we will deliver now and in the future," he said.
"This is that SAP is focussed on five market categories: applications, analytics, databases, mobility and the cloud."
Simpson said also key to his strategy with customers was understanding the pressures faced by different industries.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago