Users who own an Apple iPhone are far more likely to rely on Wi-Fi connections for their data traffic than those who own Android handsets.
A report from research firm Comscore found that in the UK, Android owners rely more on their wireless broadband carrier for data access, with as many as 43 per cent of users getting their data solely from mobile networks and 57 per cent utilising both Wi-Fi and carriers.
By comparison, just 13 per cent of iPhone owners relied solely on their wireless carrier and 87 per cent utilised Wi-Fi connections.
Researchers found that Vodafone, Telefonica and Orange customers were most likely to connect to Wi-Fi networks and hotspots.
The difference in the US was smaller but still significant, with 71 per cent of iPhone owners connecting to Wi-Fi networks compared to just 32 per cent of Android owners.
Comscore president of operator and mobile solutions Serge Matta believes that the difference in usage models can in part be explained by carrier infrastructure.
He said in the US, iPhone carrier AT&T offers a nationwide Wi-Fi hotspot programme, while billing options in the UK could have consumers carefully considering data use.
"In the UK, the scarcity of unlimited data plans and higher incidence of smartphone pre-paid contracts with a pay-as-you-go data model likely contributes to data offloading among users wanting to economise their mobile usage," Matta explained.
"In addition, the current lack of high-speed data networks in the UK might also lead users to seek out higher bandwidth capacity on Wi-Fi networks."
The iPhone has long held a reputation for its heavy data consumption. The platform has an extremely large software ecosystem with its App Store and the recent introduction of Siri has been credited with inflating data consumption rates.
Analysts believe that as data loads increase, reliance on Wi-Fi networks will become more commonplace.
"With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service," Matta said.
"As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks to develop strategies to optimise resources and provide their customers with continued high-quality network service."
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago