BlackBerry maker Research in Motion has sought to clarify remarks made by its chief executive Thorsten Heins, which many took as a move away from consumer devices, claiming his comments were misinterpreted.
Heins told journalists and analysts on a conference call to discuss the firm's latest set of calamitous financial results that the firm could not succeed by trying “to be everyone's darlings and all things to all people”.
“We plan to refocus on the enterprise business,” said Heins.
Heins also added that his vision of the company was one producing high-end, aspirational handsets.
But those comments did not mean that RIM was abandoning consumer markets, said Patrick Spence, managing director of global sales and regional marketing at RIM.
“The claim that RIM has said it will withdraw from the consumer market is wholly misleading,” he said.
RIM had previously achieved notable successes in targeting teenagers with the messaging services available on its handsets.
But the company has come under increasing pressure, amid dwindling market share and a string of product flops, most notably its iPad rival the PlayBook.
The company has gone into full-blown firefighting mode to assure consumers that it will continue to serve them.
“We were very explicit that we will continue to build on our strengths to go after targeted consumer segments,” said Spence.
RIM has yet to detail what those targeted segments are, but has described the Blackberry Messaging Service (BBM) as one of its strengths.
Heins had previously said that the firm was reviewing licensing options as part of its wider strategic review.
That opens the door on a potential deal to license BBM to other mobile operators or handset makers, without necessarily having to make handsets targeted at the consumer market.
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