Security vendor AVG has introduced privacy functions designed to give users tighter control over their personal information.
The company said that it would be equipping both its paid and free security software platforms with 'active do not track' tools that offer tighter control over web tracking functions.
AVG's tools will inform users whenever a site attempts to collect data and track users, requiring user consent before performing tracking tasks, as opposed to 'passive' systems which require users to configure and set the controls on how their information is shared.
"We believe all internet users are entitled to know how their online data is collected and used," said AVG chief executive JR Smith.
"At AVG, we are proud to continue to work on innovative technologies focused at supporting internet users to protect and stay in control of their own online privacy."
AVG believes that the platform will provide stronger privacy protections than those outlined in the recent W3C 'do not track' resolution, which provides standards allowing users to set blanket controls on data collection and tracking access.
The company said that the controls will be offered with the latest versions of AVG Premium Security, Internet Security, Anti-Virus 2012 and Anti-Virus Free.
Implementation of 'do not track' functions have become a topic of debate in recent months as both web developers and businesses have sought to balance user privacy with the development of more personalised web applications and advertisements.
The European Commission has set a 2012 deadline for the development of an industry standard for 'do not track' functions. Similarly, the US FTC has made 'do not track' controls a central tenet of its consumer privacy guidelines.
The findings can help improve the current understanding of brain development disorders, such as epilepsy or autism
Dubbed HD186302, the solar twin is located about 184 light-years from Earth
NASA releases a new image showing Jupiter's moon Io rising just off the horizon of the gas giant planet
The image was captured by Juno spacecraft in October during its 16th close flyby of the Jupiter
'Son of Concorde': Lockheed Martin and NASA start production of supersonic X-59 plane that would create a sound 'as loud as closing a car door'
When completed, the plane will travel at a speed of 1,512 kilometres per hour