Apple has finally made a decision on what to do with its whopping $100bn cash-pile and it's fair to say that it was the expected dull and corporate decision to hand a wodge back to shareholders, and buy back a load of shares too, to take more control of the firm. Yawn.
At V3 we were hoping Tim Cook would do something crazy with that much money, like buy a premiership football club to turn Stoke City into the Barcelona of the North, or make some bold, strategic acquisitions.
Sadly he didn't, but with their plans set to cost them only half their wealth at around $45bn, and the firm no doubt likely to make many more billions in the coming years as its latest products continue to fly off the shelves, we've put together a few suggestions for Cook and co to consider for the future.
10. Buy Time Warner to control shed loads of digital content
The history of technology and content company deals has never been a happy one, with the AOL-TimeWarner hook up the poster child for mergers gone wrong.
But that doesn't mean that technology companies should permanently ignore content deals. In fact, as content providers go, Apple could do a lot worse than look at the now divorced TimeWarner.
Apple, as we all know, has plenty of cash - it would need less than half of its cash mountain to buy TimeWarner at its book value. And it's long been believed that Apple is itching to get in to the TV game - after all, it has a knack for finding new markets to shake up.
By buying TimeWarner, Apple would get access to plenty of must-watch content, namely access to TimeWarner's TV hit factory HBO with shows such as The Wire and The Sopranos, to offer direct through its iTunes store.
That seems a good fit for Apple's high-brow aspirations and would enable it to take home even more revenues by owning the content its users would be eagerly downloading to their various iDevices.
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