The Internet Service Providers Association (ISPA) has warned the London Olympics could cause a "massive hit on infrastructure" because of the unprecedented amount of content that will be shared over the internet.
Many Olympics' spectators will be using their smartphones while watching the event to share details on social networks such as Facebook and Twitter.
Meanwhile the internet will be used to stream huge amounts of video, with the BBC providing live coverage from 24 locations during the event, the most live video it has ever streamed.
The ISPA said while ISPs have been investing in their networks ahead of the Olympics to cope with the increase in demand, there is still the potential for the internet to be affected.
"Whether individual businesses will face connectivity issues during the Olympics depends very much on how they are connected to the internet," an ISPA spokesperson said.
"The average connection speed for small and medium business is unlikely to allow every employee to stream the Olympics to their desk."
According to ISPA, ISP's are not expected to cap data use but may use technology to manage the network at peak times to prevent access from stalling.
The warning follows a document released by the government in February, entitled ‘Preparing your business for the Games', which said internet and mobile access may be impeded during the event to the extent where blackouts could occur.
It advised firms to contact ISPs to discuss what services will be offered during the event and the measures they will take to manage the expected increase in demand.
Meanwhile, TalkTalk has launched a website offering advice on how to prepare for the games, while BT is offering enterprises a one month extra-bandwidth package to help network engineers deal with the strain.
Cisco, a designated second-tier sponsor of the games, added that the impact the event would give firms a good chance to assess the state of their IT policies.
"The Olympics gives us an opportunity to look at UK infrastructure. It's an opportunity for IT departments to consider policies they have in place, such as whether they will allow staff to stream iPlayer when the event is running," said Cisco UK chief technology officer, Ian Foddering,an interview with V3.
Meanwhile others have warned firms the Olympics may not be the best time to take up cloud computing.
"We have experienced a huge increase in requests from companies hoping to put home-working plans into force before the games" said Gary David Smith, co-founder of Prism Total IT Solutions.
"For many companies this will involve using ‘cloud' technology but they have to consider the security and storage of their data, backups and how the cloud will cope with internet shut downs."
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