Retailer John Lewis will be stepping up the multi-channel shopping experience it offers customers through the recruitment of 50 IT professionals this year, underlining the growing importance of skilled IT staff to businesses.
The recruitment drive adds impetus to the retailer's IT strategy, which made significant investments in technology last year, contributing to a four per cent drop in profits compared to 2010, to £358.8m.
But John Lewis said the investment in IT will pay off in the long term.
"Technology has been identified as one of the most important drivers of our business growth" said John Lewis recruitment manager, Owen Roberts.
"We are now looking for talented IT professionals to join our team and help us take multi-channel retail to the next level, cementing our reputation as an industry leader."
John Lewis will initially recruit 30 people with a further 20 in the coming months to work as part of a 280-strong team.
The vacancies are for project managers, business analysts, systems analysts, solutions architect and developers.
The store has increased investment three-fold in recent years to help support its multi-channel customer services.
The investment has been largely centred on modernising IT platforms and improving operations to deliver efficiencies.
John Lewis has further taken advantage of technology in a number of ways, offering customers free Wi-Fi in its shops and launching an iPhone app that gives people access to 2,000 products while on the move.
The company announced last month that it would be rolling out a new web platform this year to increase capabilities in mobile web technology, search and social media.
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